Wednesday, August 4, 2010

Was "The Decision" Good for the NBA?

The general consensus regarding Lebron's ESPN special was that it represented everything that is wrong with the egotistical NBA.  And that is absolutely correct.  However, when Lebron "took his talents to South Beach," the NBA was the biggest winner.  There are two reasons why:

1)  The NBA is a league driven by great teams and dynasties.  The best years of the NBA are all defined by one or two dominate teams.  The 60's featured the Russell's Celtics and Wilt's Warriors/76ers/Lakers. The 80's had the Showtime Lakers versus Bird's Celtics.  And the 90's belonged to Jordan's Bulls.  Since then we have been treated to 1 great team, Shaq and Kobe's Lakers, and a bunch of other good teams.  And the NBA's overall brand has suffered for this fact.  By putting three stars on one team (with the prospect of more Miami Thrices happening elsewhere), the NBA should once again have great dynasty-worthy teams.  Bird and Jordan may remaniss about being the only superstar on their teams, but in reality those teams were absolutely stacked.  As were the Showtime Lakers and Russell's Celtics.  The salary cap has done a great job of spreading the talent around the NBA, but the overall brand has suffered because of it.  The Miami Heat should begin to reverse this trend starting next year.

2)  Everyone loves a villain.  More accurately, everyone loves to cheer against a villain.  And the Miami Heat are the biggest villains the NBA has had in a very long time.  The closest comparison in any sport to the Heat is the Yankees.  Not the historically Yankees (the most successful franchise in sports history), but the Yankees of right now.  They have more stars than any other team in the league and fans across the nation hate them for it.  And yet, because they hate them so much, they sell out every single game they play.  Most baseball teams charge more for Yankees tickets than any other ticket.  The Heat could face similar treatment this year and certainly will in the future.  Even in venues like Atlanta, the Heat will sell out because everyone will come to cheer against them and see the Miami Thrice fall flat on their faces.  Lebron James has gone from being the most loved to the most hated player in the NBA, but one thing has not changed.  He is still the most popular draw in the league.

And the NBA may be entering another golden age because of it.

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